So what to do?
1. First seeing the problem coming from a distance. Easier
said than done but some of these things will take time so give yourself time
for things to happen and act fast.
2.Think of a number of possibilities that open the
floodgates to bring working, sell things, do other related stuff for instance
sell equipment, do more lessons, get gigs, do talks, fix instruments for people
and get your name out there.
4. Lock them together; does one thing lead to another? For
instance a new pupil needs a new guitar, books, others to play along with.
Create a chain reaction; later they can go to your gigs et cetera
5. Can you broaden your area of market, travel more, teach
on the Internet, work at another school college et cetera
6. Peter Drucker the business writer said that there are
three ways to expand business all other things are an expense. You need more
customers, who buy more, and more frequently. Think about this it is really the
only way
7. Build alliances, there are people that you can help and by
extension they can help you. Cooperative ideas of offers from other businesses
to one another can really do amazing things. We can expand on this greatly in
another article
8. Referrals possibly the best way to expand. Ask then
reward.
Remember the best time to fix the roof is when the sun is
shining. So build up your resources when things are good to tide you through the
rough weather. Think guns and butter; hard resources versus soft buy things
that have value instead of things that melt away. Think about this when you’re
buying things have they resale value? Interesting areas here are second guitars
and second-hand music books that you can sell or even rent. In the case of
guitars this is a really good way of trading because it doesn’t matter how
battered they become or are they just need to be playable and then they become
a continuous form of income.
Vic
www.bluescampuk.co.uk
next year’s camp will be in the last week of July so get in early.
No comments:
Post a Comment