Ways to make music in these hard times
The experience of lockdown and its effect on live music
has been significant and it doesn’t look as if there is any change on the
horizon, it is therefore up to us to look for opportunities in these rather
chaotic times. It is safe to say that there are always opportunities in a crisis
but they may not be obvious, and they certainly will require us to think very
differently about what we have to offer.
Often in these situations the answer is found elsewhere,
so for instance if you are looking for an answer to your gigging the answer
might be found in something other than concerts, it might be found in sports
coaching for instance.
If we are waiting for a return to what we did before, we
going to have a long wait, we’ll have to think about how we can perform to
maybe a few people and go and stream the performance as well, or maybe a ‘drive
in’ concert like drive-in cinema might be an idea.
They are relevant answers out there, but we’ve got to use
our creativity to work out how we can transfer techniques from other areas if
life and business. In song writing when somebody is stuck I often ask them
what’s the song about? Maybe the song is just a bunch of chords at that point
in time and the lyrics have not been written, when they reply that they don’t
know, my standard response is ‘what is it not about’ and interestingly people
know; if you know what it is not, you must know what it is; it is probably its
opposite.
This happens a lot when we think because our language
frames things, so when we are stuck and we can’t think of an idea it’s because
we’ve got into a cul-de-sac in that way of thinking. Language creates the
context and landscape that the ideas live, and the way we talk and think about music
creates a framework which often becomes a cage.
We need to step back and take another turning further up
the road, there is always an answer because there are many possibilities in any
situation, if you think that it’s more about the question and not about
a conclusive answer then you get a flow of ideas.
Questions that give forward momentum are good, remember
just like meeting people, the person that you want often need to meet isn’t the
person that you first meet, it is the friend that they know that can really
change your life; a bit like questions and answers, the first question isn’t
the one that’s going to lead you in the direction that you need, but it’s what
it stimulates. So going back to our problem, what are you going to do about
music in this brave new world, what ideas are thrown up by looking at other
businesses and how do they do things?
Viewing things through a different perspective can give
you great ideas, look at things outside of your work in this particular period
of time, online sales for instance, clothing, things that have to be delivered.
Is there anything we can do from that perspective? Can you deliver your music? Serenading
for instance?
What is it that you can do for people that’s original and
interesting?
I’ve always been successful in getting people turning up
to gigs because I involve people in the concerts. Is there any way that you can
do something to involve people in your creative processes? Write songs in
collaboration with clients for example.
What little niche markets do you know?
It’s all about
friendship groups;
Engage with information to broaden what we are doing. It
is important and many musicians are already doing this, take for instance the
singer songwriter and guitar player who has been doing gigs from his kitchen
and his back garden during the worst times of lockdown, being funded online by
donations. He was on this from day one; we need that proactive ability now more
than ever to deal with what is coming, not just what we are experiencing at the
moment.
So here are some ideas
1.
Gigs streamed (RSC productions streamed into
cinemas)
2.
Gigs in a drive in situation like the old
American drive in movies
3.
Personal gigs in someone’s garden ( got this
idea from Chris Difford of Squeeze)
4.
Collaborations with businesses for musicians in
residence (like artist in residence) this could also be like the Beatles
playing on a rooftop in London.
5.
Find places that have social distancing ideas
already in operation such as churches that you can play.
6.
The silent disco but for live bands where the
audience have headphones and can dance in a large area such as a field or large
marquee.
7.
Go back to the rave culture with a secret
gig somewhere that nobody knows about till the last moment
8.
Read up on the East German Punk movement and see
how they managed to get gigs happening in a communist regime (that was really tough
and illegal)
So to add a little bit of focus, develop areas in your
art that may be week like song writing and arranging or recording.
We are running a completion for next year’s Bluescampuk
in Tonbridge all you need to do is record your song on your phone and send it
to us at www.bluescampuk.co.uk the winner gets a free place at next year’s camp.
Get writing ..
Vic and the team
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