What is needed to start a fire? Dry kindling and
then dry wood of suitable size for certain levels of burning, starting small at
first and then gradually getting bigger, up to the big logs and something to
create a spark. Once alight the fire needs to be feed and watched over.
There is most definitely a sequence that happens when
lighting a fire, plenty of preparation and some level of ability to light it
which includes positive action. Something else worth considering is what is the
fire to do? Is it to keep you warm? To cook with or something else? This will affect the way that the fire is
built and where. So let as use the metaphor and ‘set fire to the world’ or let
us consider ‘Fire in the head’ which is the old term for inspiration.
What I find interesting here is that these terms actually
explained very well what is required to be successful with things artistic. If
the ground is not ready for the fire to be lit then you are not going to be
successful. If the territory is not ready for the type of music you have then
your fire will not start, there has got to be enough tinder to get started and
then you need enough fuel to build the fire.
The world might be ready for you but if you do not create
the spark then nothing will happen either, interestingly enough many fire
lighting skills require you to blow and breathe at various stages to feed the
fire which is very similar to marketing and speaking about your product and
being interviewed on radio, TV and the Internet maybe you need to say something
that is incendiary.
I think this is something that we miss in the way that we
have been prepared by music courses and the general sort of fantasia of
programs like The Voice and The X Factor that we can just go on and play or
perform in some form of circus. Now for some people, in fact very few people,
that might be way of succeeding but I find it interesting that the biggest
artists like Adele, Ed Sheeran and Amy Winehouse did not take this pat. Adele began
on the road to her success by doing Myspace then small gigs, radio and TV
sometimes going out with just herself and a guitarist to do some of the early
shows.
We can continue the fire metaphor as far as we want because
it can also lead to burnout and most fires do need to burnout and to be rebuilt
and to some extent that is exactly what Adele did in between the various
albums. Maybe thinking about strategies for success in this way is better for
artistic people because there is a feeling to it that makes sense. Many
marketing strategies are so much ‘in your head’ being dry and expressionless
that they are difficult to feel your way through where something that uses an
element such a fire is much easier to envisage and taps into an intuitive level
of expression.
This it does not to be world domination, it could be
something simple like developing the level of teaching that you have at the
moment, or moving into a new area of work or just building up the numbers of people
having lessons just try it out and see how you get on. I will watch out for
smoke on the horizon.
Vic www.bluescampuk.co.uk
three days of playing in a music summer
school.